Meet the Creator

Our Story

It all began in a buzzing Black hair salon where community, creativity, and confidence came to life, where founder Darlene Justiniano spent her childhood watching her mother work tirelessly. The salon wasn’t just a workplace—it was a space of transformation, sisterhood, and self-expression. There, Darlene developed an early love for beauty and hair care, learning how powerful it is when women feel seen, supported, and proud of their natural selves.

As she moved through college and adulthood, Darlene’s passion evolved into purpose. She offered styling services not just to make ends meet, but to empower women to embrace their natural textures. Even while building a successful career in Human Resources, she never lost sight of the deeper mission: creating spaces—physical and emotional—where textured hair is celebrated, not misunderstood.

Eventually, she took the bold leap to leave corporate America and launch Fancy’s Hair Innovation: The Natural Hair Regimen—a brand dedicated to helping people nourish their curls, reclaim their beauty, and take the guesswork out of textured hair care.

At the heart of FHI is our 6-step regimen, carefully formulated and crafted to provide a complete, easy-to-follow routine for natural hair. We go further than other brands by combining premium, effective ingredients with in-depth education, so you’re not just buying products—you’re gaining the knowledge and confidence to care for your hair with intention and ease.

But the mission doesn’t stop there. Fancy’s Hair Innovation is deeply rooted in community upliftment. Through partnerships with schools, local events, and wellness-focused organizations, we’re committed to making high-quality hair care and education accessible—because healthy hair should never be a luxury.

With a foundation built on experience, empowerment, and excellence, Darlene and the FHI team are redefining what it means to care for natural hair—from the salon chair to your bathroom shelf

What We Believe & Value

At Fancy’s Hair Innovation: The Natural Hair Regimen, we believe that every woman—especially those with unique textures—deserves to love her hair from the inside out. We recognize that natural hair is more than a style; it’s a form of self-expression, identity, and pride.

Our 6-step salon-quality system is designed to do more than just deliver results—it’s created to educate, empower, and elevate. By taking the guesswork out of textured hair care, we help our community build confidence, consistency, and clarity in their hair journeys.

We believe that when you understand how to care for your hair, you naturally adopt a healthier self-image and embrace your beauty more boldly. That’s why our regimen is rooted in education and innovation, giving you the tools to grow strong, vibrant, and healthy hair—while feeling knowledgeable and accomplished every step of the way.

Our values center around:

• Self-love & Empowerment

• Education & Simplicity

• Wellness through Hair Care

• Celebrating Textured Hair in All Its Forms

• Consistency = Confidence

By following The Natural Hair Regimen, you don’t just use products—you become the expert on your own hair’s health. And through that journey, you’ll find yourself not only growing beautiful hair, but also embracing more intentional wellness practices in every area of your life.

Our Mission

At Fancy’s Hair Innovation, our mission is to revolutionize the textured hair care experience by providing a simple, effective, and empowering at-home regimen that promotes healthy hair and holistic wellness.

Through our 6-step system, we take the guesswork out of caring for natural and curly textures—addressing breakage, scalp concerns, and retention with high-quality, salon-grade products designed for real results.

We are committed to building an ethical, sustainable brand that uplifts the natural hair community, champions education, and inspires self-love—one curl at a time.